The Importance of Cybersecurity for Small Businesses

Although the media headlines often highlight major data breaches of large corporations and government agencies, the majority of businesses being hacked are small businesses.  Why is this the case?  Most small businesses do not have layers of security in place to protect them so attackers consider them low hanging fruit.  According to Verizon’s 2018 Data … Continue reading The Importance of Cybersecurity for Small Businesses

Step Up Your 2020 Marketing Game: Stop Talking About Title. (Yes, You Read That Right!)

When I mention the nationwide sandwich chain Jimmy Johns, what words come to mind? If you are like most people, your thoughts went immediately to the words fast or delivery - not sandwiches or subs. Why is that? Jimmy Johns competes in a highly competitive industry with competing brands like Subway, which urges consumers to … Continue reading Step Up Your 2020 Marketing Game: Stop Talking About Title. (Yes, You Read That Right!)

Why Online Reviews Matter – The Obvious (and not so Obvious)

For real estate agents and title insurance professionals, your online reputation can make or break you. This is especially true for local businesses. About 88% of Google searches on mobile devices are for services or agents in the area, which means that a large number of potential clients who are looking for information on local … Continue reading Why Online Reviews Matter – The Obvious (and not so Obvious)