Lead Nurturing: How Title Companies Can Keep Real Estate Agents Engaged During The Sales Cycle

Attracting new real estate agents and growing your monthly closing volume is what keeps the doors open and the lights on for your title insurance business. But what do you do when your sales cycle isn’t immediate, and Agents are not quite ready to commit to using your title services for their clients? How can … Continue reading Lead Nurturing: How Title Companies Can Keep Real Estate Agents Engaged During The Sales Cycle

Three Ways Title Companies Can Attract More Local Clients Online

Most title companies provide title insurance and escrow services to real estate agents and home buyers in the state where they are located, rather than nation-wide. Because of this, it is vital that your title company is getting its fair share of local search engine traffic and visitors. Is your website showing up on Google … Continue reading Three Ways Title Companies Can Attract More Local Clients Online

Six Star Care & Starbucks Moments in a COVID World

The Title Industries Starbucks Moment: Today, as I think about all of the changes that the title industry has experienced over the past few months with COVID and the move towards a more digital (or remote) closing experience, it’s been fun to watch title companies adjust like I did so many years ago. In many … Continue reading Six Star Care & Starbucks Moments in a COVID World

COVID-19: Three Ways to Maintain (or Grow) Your Title Company During the Pandemic

These are tough times, that’s for sure. COVID-19 is wreaking havoc on small businesses including Title & Escrow companies, with many having shuttered and some holding on but struggling to maintain their clients and revenue. However, don’t let that stop you from having a laser focus on your business – you have to think long … Continue reading COVID-19: Three Ways to Maintain (or Grow) Your Title Company During the Pandemic

Step Up Your 2020 Marketing Game: Stop Talking About Title. (Yes, You Read That Right!)

When I mention the nationwide sandwich chain Jimmy Johns, what words come to mind? If you are like most people, your thoughts went immediately to the words fast or delivery - not sandwiches or subs. Why is that? Jimmy Johns competes in a highly competitive industry with competing brands like Subway, which urges consumers to … Continue reading Step Up Your 2020 Marketing Game: Stop Talking About Title. (Yes, You Read That Right!)